How We Get Your Marketing Projects Done
At The Digg Agency, we help mid-sized companies deliver complex marketing projects, from DAM migrations to rebrands, with speed, structure, and precision. Let’s get your next project across the finish line.
Our Process
Working with The Digg Agency means partnering with a team of marketing experts who understand the building products, construction, and professional services industry inside and out.
1. Discover
We dive deep to understand your business context and define what success looks like for you.
2. Proritize
We identify what matters most and focus efforts where they’ll have the biggest impact.
3. Execute
We deliver with urgency, skill, and AI-powered tools that accelerate performance.
4. Optimize
We measure results, course-correct in real time, and ensure long-term value.
Strategy doesn't matter if it never gets done.
At The Digg Agency, we execute.
We make strategy real by delivering projects on time and on budget.
Digital Asset Management (DAM) Migration for Operational Efficiency
The Challenge:
The client’s legacy DAM system, inherited from a parent company, caused bottlenecks due to limited access, high costs, lack of integration with project tools, and workflow inefficiencies affecting multiple departments.
Value Delivered:
Efficiency Gains: Reduced asset retrieval time by 30% and creative project turnaround by 20%
Enhanced Operations: Streamlined workflows via Smartsheet integration
Operational Insights: Added reporting tools for actionable insights on asset use and campaign performance
Brand Consistency: Created a “brand kit” section for easy customer access Solution
Solution
Replaced the legacy DAM with a cost-effective platform (migrating from Widen to Brandfolder) with improved capabilities.
- Developed and executed an asset migration plan
- Optimized filing structure with better search and tagging
- Integrated DAM with project management tools and website
- Established streamlined workflows across departments
Revolutionizing Product Sampling
The Challenge:
Building products manufacturer struggled with a manual sample program, resulting in a slow fulfillment process, extended lead times, and limited customer insights.
Value Delivered:
75% Faster Processing: Reduced sample order time from 48 to 12 hours.
Enhanced Customer Satisfaction: Lead times reduced by 60%, from 5 days to 2 days shipments.
Improved Targeting: Captured 2X as much customer data, boosting targeted re-engagement campaigns.
Solution
- Transformed the manual process into a streamlined digital system
- Implemented automated ordering and inventory management
- Established vendor partnerships for logistics and fulfillment
- Redesigned samples to improve customer decision-making
Rebranding with Precision
Project Kickoff
Established a rebrand roadmap, assigned “brand champions” across departments, and coordinated with vendors, including the branding agency and website team, for consistent execution.
Strategic Planning
We developed a clear launch plan, outlining dual priorities by department and document type. We provided brand-aligned copy recommendations and refined key assets.
Cross-Department Coordination
Collaborated with internal leads to ensure alignment across HR, operations, marketing, and customer service for cohesive brand adoption.
Project Delivery
Completed rebrand in 60 days, by delivering priorities one and two on target.
Updated 240+ documents and 35+ landing pages, aligning all customer-facing and internal assets with the new brand identity.
Let’s Talk About
Your Next Big Marketing Win
Have a critical project coming up, or an idea that needs expert execution?
Whether you’re facing a rebrand, a tech rollout, or operational bottlenecks, we’re here to help.