Buy The Marketing Leader’s Playbook
A #1 Amazon New Release in Management Science
What’s Inside
Are you a marketing leader stuck in quicksand trying to deliver more with limited resources while your executive ambitions fade into the distance? You’re not alone. Most marketing teams do not operate at their maximum efficiency, leaving potential growth and leadership opportunities untapped.
This book will help you solve this marketing leaders dilemma by providing:
- A practical 7-step roadmap for building a scalable marketing team with limited resources
- Proven frameworks for prioritizing work, outsourcing effectively, and demonstrating business impact
- Real-world stories from my career showing both successes and failures in marketing leadership
- Templates, checklists, and actionable tools you can implement immediately
Unlike theoretical marketing books, this playbook focuses on the operational excellence that executives actually value.
Start your transformation today! The path to building a scalable team and earning an executiveseat is clear, take the first step.
Exclusive Tools for Marketing Leaders
Throughout the book, I reference practical tools and templates that have helped me build scalable marketing operations. I’ve made these resources available to you at no cost to help you implement the concepts immediately in your organization.
These resources include:
- Prioritization frameworks for determining what truly needs your attention
- The Resource Optimization Scorecard for in-house vs. outsourcing decisions
- Agency evaluation templates and onboarding checklists
- Freelancer management guides and contract templates
- The 40/80 implementation planning worksheet
- Leading vs. lagging indicators tracking template
A few words about author
Born and raised in Miami with Central American roots (Honduras), Joselyne has always had a knack for efficiency. She earned her bachelor’s degree in just three years while working her way through college. Before marketing, she managed logistics for 36,000 trucks a month (yes, really), proving that chaos doesn’t intimidate her. Instead, it fuels her. She’s led marketing operations across Fortune 1000 companies and some of the world’s largest manufacturers, blending strategic vision with operational marketing efficiency to drive growth.
Now, as a marketing strategist, business operator, and efficiency obsessive, she helps marketing leaders by executing high-impact marketing projects when their teams are at maximum capacity. Think of Joselyne as your special ops marketing agency.
When she’s not implementing high-impact marketing projects, she’s wrangling three young boys alongside her husband, sipping craft cocktails, or tracking down her next great read.
The Book is Available Now!
This book provides practical solutions drawn from my 15+ years of building marketing operations from scratch. I share the exact frameworks I’ve used to turn understaffed teams into high-performing marketing engines, transform marketing departments from cost centers to revenue drivers, and earn respect at the executive table.
ISBN-13: 9798896943853
Publication date: 06.27.2025
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Put These Insights into Action
I share the exact frameworks I’ve used to turn understaffed teams into high-performing marketing engines, transform marketing departments from cost centers to revenue drivers, and earn respect at the executive table.